What is a mission statement?

A mission statement serves as a formal summary that encapsulates an organization's core purpose and focus. It is a fundamental component of an organization's identity, providing guidance on what the organization aims to achieve and what it stands for. This statement communicates the organization's fundamental values, serving as a source of inspiration and direction for both employees and stakeholders.

While financial conduct, fundraising goals, and community engagement efforts are essential aspects of an organization's operations, they do not define its primary reason for existence. The mission statement is distinct in that it articulates the organization's overarching aim, helping to align resources and efforts toward achieving its vision. Thus, it plays a crucial role in strategic planning and decision-making within an organization.